SOCIAL MEDIA
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Meta Removes Detailed Targeting Exclusions from Ad Campaigns
You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting…
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Threads Gains Momentum as Users Reach 200M
Zuck wasn’t lying about Threads’ growth momentum. As flagged by Meta chief Mark Zuckerberg in yesterday’s Q2 earnings call, Threads…
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Publicis Groupe Acquires Influencer-Marketing Giant Influential
Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to…
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Reddit Launches Lead Generation Ads
Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct…
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X Rolls Out New Ways to Use its Grok AI Chatbot
X has rolled out some new ways to use its Grok AI chatbot, with profile analysis now available to paying…
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Google Establishes New Industry Group Focused on Secure AI Development
With the development of generative AI posting significant risk on various fronts, it seems like every other week the big…
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X Will Now Allow Users to Request a Community Note on Posts
X is expanding its Community Notes option once again, this time by adding the capacity for users to request a…
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An Overview of the Modern TV Viewing Landscape [Infographic]
TV viewing behaviors are changing, with the rise of video-on-demand (VOD) streaming services giving users cheaper, more comprehensive options to…
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Instagram’s Looking to Enable Retrospective Tags for Collaborative Posts
Here’s a small but important update from IG regarding a coming functional improvement. Right now, if you want to add…
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FTC Fines Messaging App NGL Over Deceptive Practices
The FTC has had a significant victory against deceptive practices by social media apps, albeit via a smaller player in…
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