Rendering courtesy of NYC Department of Housing Preservation and Development
A housing lottery has launched for 60 mixed-income apartments in a new 24-story tower in the East Village. The East, located at 644 East 14th Street, offers 196 studio to two-bedroom apartments and luxury amenities, including a roof deck with East River views. New Yorkers earning 70 and 130 percent of the area median income can apply for the units, priced from $1,777/month studios to $4,315/month two bedrooms.
Developed by Madison Realty Capital and designed by Fischer + Makooi Architects, the building contains a total of 196 rental units. Originally called 14+C, the project site, formerly occupied by a decrepit single-story building, according to Yimby, sits across the street from a Con Edison power plant.
The property sits adjacent to the New York City Housing Authority’s (NYCHA) Campos Plaza II development. In a May 2022 presentation to Manhattan Community Board 3, the developers requested that the city merge the project’s zoning lot with Campos I and II, transfer 108,000 square feet of floor area to The East, and approve the new building’s construction.
In the presentation, Madison said it would collaborate with NYCHA to determine the tenants and programming for the community facility space, as well as for the ground-floor retail at the corner of Avenue C and East 14th Street.
In 2023, effects from construction at the site forced tenants next door at 642 East 14th Street to abruptly vacate. The landlord filed for a permit to demolish the building; the order is currently on hold from the Department of Buildings.
Amenities include a fitness center, outdoor lounge areas, a roofdeck with barbecue grills and East River views, a co-working space, bike storage, and a residents’ lounge. Each unit allows one pet weighing up to 50 pounds.
The apartments come with in-unit washers and dryers, dishwashers, high-end kitchen appliances, premium countertops and finishes, and air-conditioning.
Madison acquired the property in April 2020, according to the presentation. In July 2024, the developer secured a $27.6 million loan from Lionheart Strategic Management to finance the ground-up construction of the project. Construction was also partially funded through a $102 million senior loan from Apollo Global Management, according to a press release.
Facade work wrapped up in June. The tower features a floor-to-ceiling window wall accented with terracotta panels in a two-toned pattern that emphasizes the building’s verticality, according to Field Condition.
Nearby public transit options include the L subway line at the 1st Avenue station, as well as several bus routes.
Qualifying New Yorkers can apply for the apartments until December 16, 2025. Complete details on how to apply are available here. Preference for 25 percent of the units is given to NYCHA residents.
Questions regarding this offer must be referred to NYC’s Housing Connect department by dialing 311.
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