SOCIAL MEDIA

YouTube Adds ‘Members Only Shorts’ to Help Drive Creator Subscriptions


YouTube has added another way to incentivize channel subscriptions with Members Only Shorts, enabling creators to share exclusive short-form content with their paying fans.

As outlined in the video, creators will be able to select “Members Only” within the upload flow for their Shorts, adding a level of exclusivity to their uploads.

Members Only Shorts will be displayed with a star icon on the thumbnail, indicating that they’re only viewable by paying subscribers. Channel members will be shown these Members-Only clips in both their Shorts and Subscription feeds. while they’ll also be accessible in the Membership tab.

As explained by YouTube:

“[Members Only Shorts] lets you take advantage of your already-planned content, and can be especially beneficial for your members if your Short features a special announcement product drop, or limited-time deal. Try using members-only Shorts for Q&As behind-the-scenes looks, or clips of upcoming content.”

It’s another simple way to provide perks for your paying members, and drive more community in the app. And it’s a fairly simple option to build on your subscriber value, which could make it a popular consideration for those looking to monetize their YouTube content.

And with Shorts now driving 70 billion views per day in the app, it’s clearly a popular option. It could be worth tapping into that with your content.

YouTube says that Members Only Shorts are being rolled out to all YPP members from today.



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